There are numerous reasons why soda is such an extreme degree so addicting. Cola was invented in Atlanta and first served in 1886. Its beginning recipes contained small amounts of cocaine, which were removed by 1903. Over time, cola, such as those produced by the Coca-Cola Company and Pepsi Company, has reached an iconic status. In fact in 2011, the Coca-Cola Company was named the Best Global Brand and valued at 71 billion dollars out of all the companies in the world. In 2010, there were 1.7 billion servings of Coca-Cola sold every day. Soda can be found in art such as famous paintings by Norman Rockwell. Soda has claimed to have health benefits such as weight loss. It has become a great American icon and staple of American culture.
We have been bombarded by cola advertisements on billboards, product placement in movies and TV shows, vending machines in schools and businesses, and sales in supermarkets. Cola's presence has seeped into our consciousness and unconsciousness, which has lead to many detrimental effects. Soda has been shown to have many effects on the body from changing dopaminergic pathways to being a possible risk factor for cancer. Soda has had a profound effect on the diet of adults and children and has been linked to the growing list of foods that contribute to the obesity epidemic. In third world countries where water has been deemed unsafe to drink, soda companies have edged in and taken the place of water. Soda is parasite free. Water on the other hand isn't. Even though there is clearly a benefit to drinking parasite-free liquids, in El Salvador, two 2.5 Liter bottles of coke cost 3 US dollars while a clay water filter, that filters water and leaves it parasite-free for 2 years, costs about 16 US dollars. Financially, drinking water is the less expensive alternative. The beverage company seems to have a strong hold on patients' will and refuses to let go.
In the coming few weeks, we will have a nutritional campaign. One focus of the campaign will include trying to educated people on the negative effects of excessive soda consumption. It's important to understand the biological, physiological and social factors that contribute to excessive cola consumption, such as the couple that drink 3 liters a day, in order to effectively address the diseases soda has negatively impacted.
The couple that drank 3 L of soda per day have successfully weened off the soda. They now drink water for hydration. This is a perfect example of motivational interview working!